Catalog Entries |
Fall 2017
May 17, 2024 |
|
 |
||
 | Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course. |
| BUAD 3010 - Principles Of Marketing |
|
The general purpose of this course is to provide a basic understanding of what marketing is about including marketing management, and the marketing environment. The course will examine issues such as marketing research, consumer behavior, segmentation, targeting, and positioning strategies, product strategy, pricing strategy, distribution strategy, promotional strategy, new product development, branding, advertising, sales promotion, and public relations.
3.000 Credit hours 3.000 Other hours Levels: Undergraduate Schedule Types: Lecture Undeclared Department |
|